1. homogeneity
2. The word was used in a response towards an article on Ad Age regarding diversity in the industry.
3."But all in all, it gives a good picture of a successful country (Korea), a successful brand (Samsung), and a funny sounding ad agency (Cheil) trying to make it big in the world - and the secret to their success in their particular model is not diversity, but homogeneity."
4. homogeneity: (n.) 1.) composition from like parts, elements, or characteristics; state or quality of being homogeneous. (adj.) 2.) similar in nature.
5. One could not help but notice the homogeneity of the situation - both papers had the exact formatting, errors and structure, not to mention both students were in the same class.
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