Super Bowl Ad

Who doesn't worry about security investments when they're 3? I couldn't help but find this ad to be not only hilarious but insightful. Job dreaming is probably one of the most instrumental parts of growing up. I think I've personally went from store manager to doctor in three seconds, and I still do that.One of my favorite lines from the ad was, " I wanna claw my way to middle management."

The ad itself was poignant and even inspirational. It carried some of the Nike inspirational montage and air, without spoofing Nike. "When I grow up" was a product of the Mullen agency for Monster.com. What was so special about the ad was that it wasn't talking about jobs blatantly, but it struck an emotional chord with its audience. It was created during 1999, before the stock market crash, but even then those with jobs could relate, and those without jobs could definitely relate even more. There were no crazy punchlines, but real honesty of the worries of everyday adults depicted through children. To even go more in depth, Monster.com wasn't promising the greatest job ever, but a simple honesty that everyday dissatisfied workers feel.