1. vilify
2. CNN, website
3. "I don't think it does anybody any good when public employees are vilified"
4. v. to speak ill of; slander
5. The Egyptian government has constrictions about the media, if they vilify the government.
Tuesday, February 22, 2011
Monday, February 14, 2011
Word of the Week #2
1. gaffe
2. The word was used in an article about Groupon and its advertising
3. "Can consumers forgive Groupon's ad gaffe?"
4. gaffe: (n.) An unintentional act or remark causing embarrassment to its originator
5. Tina Fey's gaffe of Sarah Palin, while continues to be entertaining, has run it's comedic course.
2. The word was used in an article about Groupon and its advertising
3. "Can consumers forgive Groupon's ad gaffe?"
4. gaffe: (n.) An unintentional act or remark causing embarrassment to its originator
5. Tina Fey's gaffe of Sarah Palin, while continues to be entertaining, has run it's comedic course.
Wednesday, February 9, 2011
My Favorite Writing
My favorite style of writing is often subjective. I love being able to read the protagonist's thoughts as the story progresses. Specifically, I really enjoy reading angsty, rebellious teen novels. One that particularly stands out is The Catcher in the Rye by J. D Salinger. The protagonist, Holden Caulfield, has become this icon for teen rebellion. What's more enjoyable about this book is how Holden deals with issues dealing with adolescence such as belonging and alienation. Set during the 1940's the book keeps up with the vernacular of the times.
Here's an excerpt from the novel,"There were never many girls at all at the football games. Only seniors were allowed to bring girls with them. It was a terrible school, no matter how you looked at it. I like to be somewhere at least where you can see a few girls around once in a while, even if they're only scratching their arms or blowing their noses or even just giggling or something. Old Selma Thurmer-she was the headmaster's daughter-showed up at the games quite often, but she wasn't exactly the type that drove you mad with desire. She was a pretty nice girl, though. I sat next to her once in the bus from Agerstown and we sort of struck up a conversation. I liked her. She had a big nose and her nails were all bitten down and bleedy-looking and she had on those damn falsies that point all over the place, but you felt sort of sorry for her. What I liked about her, she didn't give you a lot of horse manure about what a great guy her father was. She probably knew what a phony slob he was." (Salinger, 1951)
I'm sure everyone can relate to being an angsty teen. Thoughts circulating about everything in their lives - making fun of those around you. Cracking yourself up? That's pretty much sums up my adolescence. Other novels that contain that angsty teen rebellion novels include The Bell Jar by Sylvia Plath and The Perks of Being a Wallflower by Stephen Chbosky. Often these characters go to a dark place, not realizing it's part of growing up - well, more or less.I think there always innocence as a silver lining to these novels. It's a bit of an escape for me to read these characters.
Here's an excerpt from the novel,"There were never many girls at all at the football games. Only seniors were allowed to bring girls with them. It was a terrible school, no matter how you looked at it. I like to be somewhere at least where you can see a few girls around once in a while, even if they're only scratching their arms or blowing their noses or even just giggling or something. Old Selma Thurmer-she was the headmaster's daughter-showed up at the games quite often, but she wasn't exactly the type that drove you mad with desire. She was a pretty nice girl, though. I sat next to her once in the bus from Agerstown and we sort of struck up a conversation. I liked her. She had a big nose and her nails were all bitten down and bleedy-looking and she had on those damn falsies that point all over the place, but you felt sort of sorry for her. What I liked about her, she didn't give you a lot of horse manure about what a great guy her father was. She probably knew what a phony slob he was." (Salinger, 1951)
I'm sure everyone can relate to being an angsty teen. Thoughts circulating about everything in their lives - making fun of those around you. Cracking yourself up? That's pretty much sums up my adolescence. Other novels that contain that angsty teen rebellion novels include The Bell Jar by Sylvia Plath and The Perks of Being a Wallflower by Stephen Chbosky. Often these characters go to a dark place, not realizing it's part of growing up - well, more or less.I think there always innocence as a silver lining to these novels. It's a bit of an escape for me to read these characters.
Thursday, February 3, 2011
Super Bowl Ad
Who doesn't worry about security investments when they're 3? I couldn't help but find this ad to be not only hilarious but insightful. Job dreaming is probably one of the most instrumental parts of growing up. I think I've personally went from store manager to doctor in three seconds, and I still do that.One of my favorite lines from the ad was, " I wanna claw my way to middle management."
The ad itself was poignant and even inspirational. It carried some of the Nike inspirational montage and air, without spoofing Nike. "When I grow up" was a product of the Mullen agency for Monster.com. What was so special about the ad was that it wasn't talking about jobs blatantly, but it struck an emotional chord with its audience. It was created during 1999, before the stock market crash, but even then those with jobs could relate, and those without jobs could definitely relate even more. There were no crazy punchlines, but real honesty of the worries of everyday adults depicted through children. To even go more in depth, Monster.com wasn't promising the greatest job ever, but a simple honesty that everyday dissatisfied workers feel.
Tuesday, February 1, 2011
Word of the Week #1
1. homogeneity
2. The word was used in a response towards an article on Ad Age regarding diversity in the industry.
3."But all in all, it gives a good picture of a successful country (Korea), a successful brand (Samsung), and a funny sounding ad agency (Cheil) trying to make it big in the world - and the secret to their success in their particular model is not diversity, but homogeneity."
4. homogeneity: (n.) 1.) composition from like parts, elements, or characteristics; state or quality of being homogeneous. (adj.) 2.) similar in nature.
5. One could not help but notice the homogeneity of the situation - both papers had the exact formatting, errors and structure, not to mention both students were in the same class.
2. The word was used in a response towards an article on Ad Age regarding diversity in the industry.
3."But all in all, it gives a good picture of a successful country (Korea), a successful brand (Samsung), and a funny sounding ad agency (Cheil) trying to make it big in the world - and the secret to their success in their particular model is not diversity, but homogeneity."
4. homogeneity: (n.) 1.) composition from like parts, elements, or characteristics; state or quality of being homogeneous. (adj.) 2.) similar in nature.
5. One could not help but notice the homogeneity of the situation - both papers had the exact formatting, errors and structure, not to mention both students were in the same class.
All About Me
My name's Isidora, and I was named after my father. Yes, my father's name is Isidoro. Aside from being name after my father, a good chunk of my life resulted in convulsions that occurred every two years. The convulsions stopped when I was 7 years old, a relief to both my parents and myself. Ever year since 2008, one of New Year's resolution is to finish reading Anna Karenina. Every year, I stop reading at the same place. Someday, I'll get it done.
I was born and raised in Eastside San Jose. I throw up the "E$$J" occasionally to show how street smart I am.
I am 20 years old, and I am a junior. My major is advertising with an unfortunate focus on business. I've tried plenty of times to change my focus, but logically it was the better choice. I hope to be working in an agency within 5 years coming out of college. Well to even be more specific, If I don't get a job within 2 years of graduating, I decided I'd go back to school to get my Master's in Mass Communications. I love advertising, everything about it. The ads, the folks, the environment. I believe it's a reflection of consumer society. Some of my favorite agencies include Leo Burnett, Goodby, Silverstein & Partners and Wieden + Kennedy. I think I nearly fainted when I received an email from the creative director from Wieden + Kennedy New York regarding my work with a class project.
I like plans, even if they don't follow through, a metaphorical security blanket.
Grammar is probably my worst enemy. But in due time, I improve. I guess my strength as a writer is that I'm always looking for some type of improvement in every aspect.
I was born and raised in Eastside San Jose. I throw up the "E$$J" occasionally to show how street smart I am.
I am 20 years old, and I am a junior. My major is advertising with an unfortunate focus on business. I've tried plenty of times to change my focus, but logically it was the better choice. I hope to be working in an agency within 5 years coming out of college. Well to even be more specific, If I don't get a job within 2 years of graduating, I decided I'd go back to school to get my Master's in Mass Communications. I love advertising, everything about it. The ads, the folks, the environment. I believe it's a reflection of consumer society. Some of my favorite agencies include Leo Burnett, Goodby, Silverstein & Partners and Wieden + Kennedy. I think I nearly fainted when I received an email from the creative director from Wieden + Kennedy New York regarding my work with a class project.
I like plans, even if they don't follow through, a metaphorical security blanket.
Grammar is probably my worst enemy. But in due time, I improve. I guess my strength as a writer is that I'm always looking for some type of improvement in every aspect.
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